Wearable technology has the potential to change the way we live and work on a phenomenal scale.
From smartwatches that can track your temperature and send readings to your doctor to devices that help you find your way when you’re lost, the possibilities are almost endless.
Of course, perhaps more than any other industry, it’s the fitness and health environment that stands to benefit from the proliferation of wearable tech.
Used correctly, wearable solutions offer far more than a convenient way to track your heartbeat on your next run or gym session.
Here are just some of the ways wearables could transform fitness.
Offering Visual Information Through AR and VR
When most people look at the wearable industry in fitness, they think primarily of smartwatches and smart rings.
Though these tools are incredibly useful for tracking metrics like the optimal heart rate, or distance traveled, they’re not the only solutions available.
Increasingly, AR and VR are making their way into the fitness landscape.
Through smart glasses and displays, people can keep track of important metrics without ever having to look at a smartphone or screen.
Imagine being able to go on a run and seeing your speed, number of steps, and other important details displayed in front of you through a set of AR smart glasses.
Alternatively, what if you could sit in your rowing machine and see a lake or the ocean in front of you, rather than a gym wall?
VR wearables could make fitness experiences more immersive and fun.
Personalizing Training Sessions
Motivation is one of the toughest things to maintain when it comes to staying fit and healthy.
It’s easy for exhaustion to get the best of us, particularly when we’re pushing ourselves to reach new heights.
However, through wearable devices, you could have the extra inspiration and even the support of a professional with you at all times.
Through VR and AR technology, you could see your personal trainer cheering you on or sending you advice on how to improve your form when you’re in the middle of a workout.
Trainers can also track the information you record with your smartphone or smartwatch to see how you might need to adapt your routines to reach your fitness goals.
Even in a world in the wake of a pandemic, where people are struggling to make it back into the traditional gym environment, a set of the right wearables could make it feel like you have a professional with you every step of the way.
This ensures that you never have to feel like you’re “going it alone” when trying to attain your fitness goals.
Gamification Elements and Tracking
Just as customers in the health and fitness industry can have a hard time staying motivated at times, companies in the fitness landscape often struggle to keep customers invested and avoid membership churn.
With wearables, however, companies could create a much more immersive experience.
As a result, it would be much easier to achieve long-term loyalty.
You could design an application for a smartwatch that allows your subscribers to earn points whenever they complete a training session at one of your gyms or accomplish one of their fitness goals with a digital personal trainer.
An app would help users track their progress, too.
For instance, you might use push notifications and alerts to let customers know when they’re getting closer to their health targets.
Conversely, you can check in on them when you see they’re not doing as many miles as they used to during their regular weekly runs and offer assistance.
Being able to track the activity of your customers is also a great way to keep an eye on how engaged they are.
If you detect that they haven’t visited your gym recently from the available GPS tracking information, you might send them discounts or alternative exercise options to keep them engaged.
Another option could be to set up gamification elements that allow your customers to see how well they’re performing compared to their peers.
Many fitness enthusiasts have a competitive streak that’s worth taking advantage of for marketing purposes.
Access to Infinite Data
The ability to process data is the heart and soul of wearable technology in the fitness industry.
Customers use smartwatches to track the information that’s important to them, like how many calories they’ve burned, or steps they’ve walked each day.
Many smartwatch manufacturers also allow users to share that data with the right parties, such as fitness trainers or medical professionals.
As a fitness company, creating your own smartwatch app could be your ideal opportunity to collect information about your customers—with their permission, of course.
In-app analytics provide insight into which exercises your customers are most likely to do, and when they’re most likely to be active.
This, in turn, enables you to know what kind of deals to send them—and when.
If the smartwatch app you offer comes with elements like GPS tracking, you can even use geolocation data to send special discounts and offers when someone passes by one of your fitness stores or centers.
The more information you track, the more personalized your marketing campaigns and sales can become.
Discover the Power of Wearables
Technology has many incredible opportunities to offer in the right environment.
For those in the fitness industry, wearables promise the power to connect with your customers on a deeper level, understand their needs, and even drive a better brand reputation.
All you need to do is figure out how to use the technology to your advantage.
Joe Peters is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a marketing consultant, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favourite TV shows. Follow him on @bmorepeters