Most people don’t realise the importance of data cleansing and how it can affect your overall business. Data cleansing can have a tremendous impact on the overall productivity and efficiency of any business organisation. If you have never got a data cleanse or fuzzy matching done in your organisation before, maybe it’s time you got it done! Data cleansing can be beneficial for more reasons than one. It will always result in greater sales, better communication and satisfied employees and stakeholders. If you’re wondering how data cleansing can positively impact here we have put a list of reasons together for you.
Helps You To Make Better Decisions
Data cleansing comprises of eliminating unnecessary information, irrelevant data and repeat data. If you have accurate data and information, it will help you to understand your client’s needs and requirements better. You will be able to communicate with actual clients and not just lists of unnecessary numbers that are of no use to the organisation. Speaking to prospective and existing clients will help you manage the manufacturing, marketing and sales divisions of your company better and it will also assist you in reducing unnecessary expenses that may be incurred due to an inaccurate database in the organisation.
Can Help You Get More Customers
If you want to increase the number of genuine customers in your organisation, you need to have accurate data and information. Having long lists of unnecessary data that has not been cleansed will only result in repetition. Imagine if you have a telemarketing company and your telemarketers are calling the same uninterested database over and over again. That would not only result in wastage of money and time, but your organisation won’t end up getting any new customers. If you want to convert more prospective customers, you need to get rid of repeat numbers from your database and strikeout numbers of people who are not interested. This way when telemarketers are making calls, they will be calling new numbers of prospective clients instead of repeating calls to people who were never interested.
Reduced Costs
If you’re cleaning out unnecessary data and information from your database on a regular basis, this will result in reduced expenses and costs for the organisation. Every fruitless call that a telemarketing agent makes is costing the company in terms of man-hours and outgoing call costs. If you have a database that is cleaned and accurate, there are higher chances of client conversions and less unnecessary expenses. Reduced call costs can bring down unnecessary expenses of an organisation to a great amount.
Higher Levels Of Productivity
If employees of an organisation are consistently making fruitless calls, it will result in demoralisation and frustration. Imagine having a repetitive calling list. If the telemarketers of your company are calling the same people on a regular basis and are getting the same negative results from these calls, the employees will get frustrated and lose interest in their jobs. If you want your employees or telemarketers to be more productive and efficient, you need to have your data regularly cleansed. If your data is cleansed and unnecessary numbers from the calling sheets are eliminated, the employees may be able to speak to new prospects and convert them to customers. When employees start converting prospects to customers they will find job satisfaction and that will further result in increased productivity and motivation. Hence, data cleansing is essential for the overall productivity of your organisation.
Customers Will Be Impressed
If the data of your organisation is up to date, you will have much a much more positive and profound impact on customers. Imagine having incorrect information about existing customers, spelling mistakes in their names and other such minor data errors. No customers like to have their names called out or spelt out wrong. If a customer is giving you regular and repeated business, it is your duty as an organisation to make sure that you have correct and accurate information about him or her. Regular data cleansing and update is essential for you to have proper information about your customers. Imagine if you need to send out a bill to your customer who has shifted homes and you aren’t aware of this. You will be sending the bill to his old home where he no longer stays and expecting a payment. This would only lead to confusion and strain in customer relations. Hence, data cleansing is a very important factor for business growth.
How To Keep Your Data On Track?
If you’re wondering how to keep your data updated and on track, there are several things that you can do. The first step towards data cleansing would be to explore the current status of your data. You need to thoroughly go through the existing data. Get employees on board when you’re doing this so that they can guide you about any irrelevant data that they may have come across. Once you have identified the irrelevant, repetitive and incorrect data from your database, you need to make sure that the information is removed. Once the information is removed you will have a fresh and updated database. When employees use this new and updated database, make sure that they strike out any irrelevant information that they come across so that it can be completely eliminated in the next round of data cleansing. If you’re purchasing data from a third party source make sure your existing data and the new data purchased doesn’t overlap. Overlap in data would negate the entire point of data cleansing.
As you can see, data cleansing is very important for the overall growth and progress of your business. Don’t follow the masses and get stuck with repetitive and irrelevant data that will only prove to be expensive for your organisation in the long run. Make sure that you take steps on a regular basis to update your existing database and eliminate any information that is unnecessary and useless. Get to it today and see the magnificent and positive changes that occur in your organisation.
