Running a business in 2017 is a very different proposition to managing a company twenty or even ten years ago. The world of business has changed significantly, and it is evolving all the time. The rise of the Internet and our 24-hour connection to all things online have undoubtedly opened new doors for business owners. If you run a business in the modern age, it pays to take advantage of the opportunities offered by the World Wide Web.

Touting for new business

In the past, when you were launching a new product or trying to initiate a sales drive, you may call up a printer and bulk order flyers or send a text message around with a discount code and information about new offers. Today, you can tout for new business on a continual basis. You don’t need to be at the end of a phone line or sat in an office to make a difference. If you’ve got a website, an app or a social media account, you can interact with clients and advertise your business with minimal effort. The first thing to do if you’re trying to reach out to new clients is ensure that your website is up to scratch. You don’t want to work hard to get people interested for them to leave your site after a few seconds because it doesn’t look the part or it doesn’t run smoothly. Iron out any potential technical hitches, and make sure it’s aesthetically pleasing. Once you’ve got your site, you need to advertise it.

Getting to grips with SEO

Search engine optimization is a term that basically describes the process of lifting your website link and any content you produce up the search listings. When you conduct an online search, you’re likely to click on the first few links, rather than scrolling through pages and pages of results. As a business owner, you want to be at the heart of the action on page 1. If you don’t understand SEO or it’s a new concept to you, it’s a good idea to contact an SEO agency or to consider hiring freelancers. Getting onto page 1 of Google, Bing or Yahoo can make all the difference when it comes to driving traffic to your site, and securing orders and sales. Agencies use a variety of techniques, including optimized search terms and key phrases, to make your link more relevant to what consumers are looking for.

Going mobile

If you’ve been to a restaurant or sat on a train of late, you may have noticed that most people are constantly checking their phone. It’s estimated that the average user looks at their home screen at around 150 times per day. If you’ve got an app, this gives you the opportunity to enjoy a permanent space on that screen. Your logo will promote your brand, and users can access whatever you’re selling or offering at the touch of a button. As well as having an app, it’s also beneficial to ensure that your website is mobile-friendly. Features like connecting with devices like an Apple Watch can also be appealing to potential customers.

Today, business and technology are more closely linked than ever before. If you’re a business owner, it may be time that you started taking advantage of the web.