Tag Archives: market watch

The Smartwatch market it’s ticking along – with battery life being the minute details consumers are watching

The smartwatch technology market has seen a steep rise amongst consumers over the past 3-4 years and shows no signs of down-turning. With the Apple vs Google competition at maximum overdrive, consumers are being given more choice and therefore, more reason to align their loyalty. With Apple leading the brand market, Android’s open-source technology is free to gobble up the remaining outliers. This appears to evidence a direct competitive strategy, with both companies using opposing tactics.